Case Study: Optimizing the customer acquisition process using the logistics industry as an example

The international logistics sector is constantly evolving and becoming more complex. Logistics companies are characterized by the efficient movement of goods from one place to another. They involve a complex network of suppliers, carriers, distribution centers and warehouses to transport goods in an efficient and timely manner. To remain competitive, companies in this industry must comply with a variety of laws and regulations, respond quickly to market changes, adapt their services, and continually attract new customers.

Customer acquisition is an important task for logistics companies. Creating significant value for new customers can increase profitability. To secure the position as industry leader, strategic investments in innovations can contribute to long-term success.

In cooperation with our renowned company in the logistics industry, oraya has been able to fulfill the objective of a more efficient process in new customer acquisition. In our latest case study, oraya shows how its customer created an automated, long-term solution for acquiring new B2B customers. The collaboration has ensured the following successes for the customer:

• increased its new customer growth rate by 23% in the first 12 months
• achieved return on investment (ROI) within three months of implementing automated customer acquisition

• How can the traditional process of acquiring new customers be digitized?
• How can the use of Big Data innovate the customer acquisition process in the logistics industry?
• Which parameters play a decisive role in selecting the right SaaS solution?