Microsoft Azure customers worldwide now gain access to oraya rupio to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.
Bonn, Germany — June 1st, 2025:
oraya today announced the availability of rupio in the Microsoft Azure Marketplace, an online store providing applications and service for use on Azure. oraya has long relied on the productive and trusted Azure platform, now available with simplified access through the Azure Marketplace.
rupio – Smart Pricing for Complex Markets
rupio is a software solution designed for automated rule-based pricing. Built for companies facing increasing competitive pressure, growing product portfolios, and international operations, rupio automates the entire pricing process — from simple margin based pricing to complex rounding schemes and if-then rules. The platform combines technological excellence with practical usability and integrates seamlessly into existing IT landscapes. Customers benefit from faster pricing cycles, greater transparency, and significantly less manual effort, all while safeguarding their margin objectives.
“Our mission with rupio is to free pricing teams from tedious Excel work and empower them to act strategically rather than reactively. We firmly believe: those who control their pricing more effectively not only sell more—they sell smarter.”
– Jan Vallée, CEO of oraya
Unlocking New Possibilities with Azure Marketplace Listing
rupio has long leveraged the performance and reliability of Microsoft Azure – with our Marketplace listing, it’s now just a few clicks away for enterprise teams.
“Microsoft Azure Marketplace welcomes oraya rupio, adding to a cloud marketplace ecosystem that offers flexibility and economic value, with tens of billions of dolls transacted annually.”
said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp.
“Thanks to Azure Marketplace and partners like oraya, customers can do more with less by increasing efficiency, buying confidently, and spending smarter.”
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.
About oraya
oraya is a leading provider of Market Intelligence and Retail Analytics solutions, enabling businesses to make data-driven decisions. Their innovative tools support efficient pricing strategies, competitive insights, and portfolio optimization to improve market performance.
Contact:
Sylvia Barron
Product Owner rupio, oraya GmbH
Email: info@oraya.io
Phone: +49 228 5044426-0
Address: Am Dickobskreuz 10, 53121 Bonn