In today's digital world, online commerce has become an indispensable part of doing business. Platforms like Amazon ...
In today's digital world, online commerce has become an indispensable part of doing business. Platforms like Amazon offer retailers broad reach and enable them to showcase their products to a global audience. But with this reach also comes new challenges, particularly with regard to controlling the recommended retail prices (RRP) published on Amazon. This blog post looks at the importance of control for retailers, the risks of antitrust violations and liability consequences, and a solution for retailers to overcome the current challenges.
Control as protection against penalties
The control of the RRPs published by Amazon is of great importance for merchants, as it protects against potential penalties and competition violations. One main problem is that the RRP information is not finally posted on Amazon by the merchant itself, but is generated by Amazon itself. This means that even if Amazon makes mistakes in setting the RRPs, the merchant is liable for it. It is therefore the responsibility of the merchant to check Amazon's work to ensure that no incorrect information is provided.
Importance of control for merchants
For merchants, controlling the RRPs on Amazon and avoiding competition violations is of crucial importance. By regularly checking and comparing RRPs on Amazon, merchants can ensure that their products are accurately represented and that they do not risk penalties. In addition, checking allows merchants to strengthen their competitive position by ensuring that their prices are competitive and that there are no unnecessary price discrepancies.
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oraya's commitment to target realization
To address these challenges and ensure control over their RRPs on Amazon, merchants like our client rely on innovative technologies from oraya. The advanced price monitoring technologies, enable retailers to efficiently monitor their prices and RRPs on Amazon and other websites, platforms and marketplaces. In this way, they help our client from the organic food industry, with annual sales of over 1 billion euros, to optimize its control on Amazon. The company set itself the goal of correcting misrepresentations as quickly as possible, reducing penalties and preventing competition violations.
Want to learn more about how our client gained control over their Amazon MSRP using our price monitoring technologies? Download our case study to learn more about the specific actions our partner took to correct misrepresentation, reduce penalties and prevent non-compliance.
Download the case study and discover the opportunities for your business.
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