Dieser Beitrag untersucht die vier Phasen des PLC und zeigt, wie oraya insights Herstellern bei der Identifizierung des Produktstadiums helfen kann.
Ehalte im Beitrag Infos zur berufliche Entwicklung von Florian Rösch, die Feinheiten seiner Rolle und seine Erkenntnisse über die Einbeziehung von...
Warum ist die strategische Wettbewerbsbeobachtung so wichtig? Erfahrt, wie ihr im Wettbewerb die langfristige Existenz eures Unternehmens sichern...
Lohnt es sich, am Black Friday teilzunehmen und ihre Produkte zu attraktiven Preisen anzubieten? In diesem Artikel werden wir diese Frage genauer...
It is critical for business owners to base their pricing strategies on relevant data and comprehensive market knowledge - so they can make informed...
This article guides businesses through key steps to effectively position their products on marketplaces using innovative techniques.
Welcome to the interview with Abishek Anilkumar, Solutions Architect at oraya. As Technical Lead, his focus is on data development and solution...
What are the benefits of participating in Bits & Pretzels for oraya as a provider of market intelligence and retail analytics software?
In the article, we look at the correct display of the UVP on third-party stores - and how automated monitoring can significantly support this.
Unsere Teilnahme an der Digital X ist nicht nur eine Gelegenheit, unsere Marke zu stärken, sondern auch die Relevanz unserer Technologien im Retail...
Our contribution is aimed at manufacturers who want to get a comprehensive overview of which products are sold by their B2B customers.
We look forward to welcoming you at our booth 4.63 in the Stadtgarten at DIGITAL X 2023 in Cologne. Let's shape the future together, inspired by new...
In this article, we take a closer look at what competitors' suggested retail prices mean for manufacturers, and what benefits can result for...
In the article, we examine the relevance of Idealo as a sales venue and the importance of price and market monitoring for the company's success.
Through thorough pricing research, companies gain insights into their market, competitors and customers, leading to higher profitability.
Gathering knowledge about your competition and similar articles creates invaluable insights for success-oriented strategy alignment.
Tobias Zielke CSMO @oraya explores the concept of price management, which influences corporate and competitive strategies at all levels of the...
This article explores the importance of Google Shopping as a sales platform and presents effective strategies to optimize revenue.
In our latest case study, we highlight the challenges manufacturers face in e-commerce and present a solution.
In this interview with our colleague and Customer Success Manager Jannis Bluhm, we gain insights into his exciting and varied work.
In the article, we explore various aspects of business models as a starting point for digital pricing and how to use them effectively.
One way to cultivate this image is to use realistic and marketable RRP (suggested retail price).
In this post, we look at the relevance of price elasticity in e-commerce and what benefits market monitoring technologies can have in determining...
In this article, we will examine how Otto functions as a sales channel for manufacturers and retailers and what advantages the marketplace offers.
In the article, we will discuss solutions to the well-known problem for manufacturers and will take a closer look at market monitoring for this...
In this interview, we take a deep dive into Carral Vincent's experiences, insights and expertise, focusing on the critical elements that make her...
In the retail industry, different forms of pricing play a crucial role in attracting customers and remaining competitive.
Our Chief Sales & Marketing Officer, Tobias Zielke pondered the challenges facing manufacturers and distributors and sees opportunities in the...
In e-commerce, pricing is at the heart of competition. Retailers face the challenge of setting prices that both appeal to their customers and ensure...
To be successful in this dynamic market environment, retailers and manufacturers must not only offer high-quality products, but also continuously...
Entrepreneurs in the retail industry can respond to customer behavior, particularly the strong interest in low-price offers and the constant search...
With a wide range of responsibilities, Anna Mertens is the driving force behind office management and a variety of organizational activities.
In our case study, we highlight the issues faced by international retailers and present an innovative solution that contributes to the...
Many retailers are wondering what they can do to succeed in retailing on and with marketplaces.
In this interview with Eike Sandmann, we will gain insights into how he works with customers to ensure they are successful with oraya's products and...
In this post, we will explore the importance of eBay as a marketplace for businesses and highlight the benefits, especially in the context of B2B and...
Manual recording of competitive prices is time-consuming and carries a high risk of error. However, by automating the monitoring of prices and...
In his role as Account Executive, Nico's focus is on demonstrating the benefits of Market Intelligence technology to potential clients and how they...
Understands the concept of SaaS and its importance to the manufacturing and retail industries. Explores the benefits it offers and how it simplifies...
Learn how you can be regularly informed about price fluctuations through custom notification features. Optimize your pricing strategies and stay...
Discover Katja's role as a product owner. Learn more about Katja's background knowledge, which she successfully uses at oraya to communicate products...
The grey market for spare parts has an impact on business success. Find out how manufacturers can address this issue and what factors are at play.
Selling on Amazon can be a great way to reach a wider audience, but it also means you give up control over pricing.
The release of new items from other brands can have a significant impact on your own success. It is therefore essential to monitor the market and...
Traditional retail is facing major challenges as it loses more and more market share to e-commerce. Retailers who stick to the status quo and are not...
Discover how Jan Vallée's diverse educational background and unwavering commitment to innovation has been shaping oraya's problem-solving strategies...
In this article, we delve into the intricacies of e-commerce pricing and discuss the factors companies must consider to set the optimal price.
We'll take a closer look at the benefits of assortment analysis and share best practices on how retailers can conduct a sound competitive analysis.
As a manufacturer, how do you know if you are pricing your products optimally? And how can you keep up with the constantly changing market trends?
Compared to other online stores, Amazon clearly tops the list of top-selling online stores overall. But what do retailers need to know about selling...
In this interview, with Managing Director and Technology Lead Martin Buske and Account Executive Nicolas Klockow on the added value of price and...
Repricing refers to a special concept in online retailing. This is a very decisive factor, especially in online retailing.
Learn what you need to know about price search engines and how your business can benefit - from understanding how shoppers use these tools to taking...
Offering discounts may seem like an attractive strategy to drive sales, but it’s important to understand the implications of doing so.
In this article, we will discuss measures to help build stronger partnerships between manufacturers and distributors to ensure that both companies...
Online marketplaces are becoming increasingly popular for European companies looking to expand their presence in the international e-commerce...
Am 20.- 21. Juni in Berlin ist so weit - die K5 FUTURE RETAIL 2023 wird der Treffpunkt für die Größen des E-Commerce sein. oraya findet ihr in Halle...
This provides an overview of multichannel ecommerce, explain how it works, discuss retail channels and choices to consider, explore its profitability.
How can retailers take charge of supplier negotiations? With the right strategies, our customer in the grocery industry has found long-term success...
Setting the recommended sales price for your ecommerce business is a crucial step in ensuring success.
Wir freuen uns auf die weiteren Aufgaben, die vor uns liegen und sind sehr glücklich, mit einem hochmotivierten Team von Spezialisten gemeinsam die...
Attendees can learn from industry leaders at e-commerce day kaufland, discover trends, and make valuable contacts that will help drive their business...
The future of eCommerce in Germany looks brighter than ever, and with the right strategies, companies can take advantage of this exciting opportunity.
In this article, we will give an overview of online marketplaces for retailers and manufacturers: what they are, their most popular uses and their...
Identifying a product’s average market price can help retailers make better pricing decisions and ultimately maximize sales and profits.
E-Commerce Day on May 5, 2023 It is the perfect opportunity to gain valuable insights into the world of digital commerce. With its exclusive...
This article focuses on the current challenges for manufacturers and how keeping track of market changes and competitors has enabled our client in...
In this article we look at the EAN number - what it is, what it does and how it can help your business.
This article discusses the importance of market visibility for retailers to keep track of sellers, brands and prices.
Looking for insights on pricing strategies? Check out our blog post on the importance of price positioning for retailers and manufacturers
Discover which data collection strategy is best for market monitoring: manual or automated? In this blog you will find a detailed analysis on how to...
In this informative post, learn more about the differences between web crawling and web scraping. Discover the purpose and results of both methods...
Die Marktbeobachtung ist ein Instrument für Hersteller, die der Konkurrenz einen Schritt voraus sein und Wachstums-/ Expansionsmöglichkeiten...
Market monitoring for manufacturers and brands You want to keep an eye on the prices at which your products are offered online and by which retailers?
EuroShop 2023 was a great success! Discover insights and impressions from oraya, and learn more about relevant events for retailers and manufacturers...
This blog is about event participation, product news, information about the company and the team as well as news about market intelligence and price...
Are you looking for new strategies to attract customers ? Discover advanced approaches to customer retention and become an innovator in your field.
With detailed strategies for future success and real-time information on product demand and competition for all emerging retailers
Gain an edge over competitors in the retail industry? Learn all about competitive analysis and how it can help your business succeed
Learn how to watch your competitors and stay ahead as a retailer. This blog post offers strategies, tips and tricks to help you get started.
Get the inside information you need to stay competitive in the ever-changing marketplace with oraya Insights and Compas solutions. Find the best...
copio analytics collects price and assortment information from the competition for retailers and automatically assigns the assortments to each other.
Europe's leading startup festival returns to Munich. Join 5,000 founders, investors and startup enthusiasts for three days of learning, networking...
oraya is in funding mode and we had exciting conversations with investors and business partners at the PIRATE Summit. Now Bits & Pretzels , ARRtist ,...
DMEXCO is a trade fair for digital marketing & advertising that takes place once a year. The largest congress trade fair for the digital industry in...
DIGITAL X is Europe's leading digitization initiative. It connects corporations, SMEs, startups, politicians, visionaries and leading experts in a...
In September 2022, Kind + Jugend will once again become the central trend and order platform for the international baby and toddler outfitting...
The E-Commerce BBQ offers a holistic view of digital commerce - from marketplace strategies, multi-channel concepts, social media, online marketing,...
Founded in 2010, PIRATE Summit is a conference specifically designed for entrepreneurs on their journey. It focuses on real life experiences,...